Maynooth Furniture is a fictitious new business selling affordable high-end design furniture made in Ireland. As part of the Udemy course, User Experience Design Essentials - Adobe XD UI UX Design, the primary objective for the class project was to build an e-commerce website and mobile app that showcases their high-end furniture, and to help their customers browse and purchase furniture for home delivery.
Personas, User Research, Brand Identity, Wireframes, Prototypes
Adobe XD, Adobe Photoshop
I created a user persona that helped me better understand the type of audience for whom I would be designing the website and mobile app.
For user research, I focused on competitor analysis and created a mood board for product and design inspiration in regards to content, styles, fonts, colors and page layouts. I compiled a number of images/screenshots from competing furniture companies including: Ikea, Habitat, Bob's Discount Furniture, Jordan's Furniture and Raymour & Flanigan Furniture.
